Tag Archives: persuasion

Touching makes people more persuadable

When you want someone to do something, it helps to touch them. It is scientifically shown.

Passersby, 53 men and 67 women, were asked by two confederates to look after a large and very excited dog for 10 minutes because each wanted to go into a pharmacy where animals were prohibited. In half of the cases, subjects were touched during the request. Analysis showed that, when touched, 55% of the subjects agreed with the request whereas 35% only in the no-touch control condition agreed.

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