Tag Archives: gap

Original Gap logo

Tom Scocca is not impressed with the new Gap logo, but he wasn’t impressed with the old one either. Both are generic stabs at timelessness, as opposed to the original Gap logo from 1969, which was quite attached to its time:

 Original Gap logo

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Gap’s new logo is terrible

The Gap has rebranded to a completely bland new logo. It barely looks professional. In the context of their website, it somehow looks even worse. What the hell, Gap? Why throw away a perfectly good, perfectly distinctive logo?

 Gaps new logo is terrible

From Down with Design.

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