Peru’s new brand

 Perus new brand

Peru has rebranded. I think the new look is really nice. Simple and evocative. And though I’ve never been to Peru, it feels like what I think of when I think of Peru. The sketchy lines have a native American feel to them, and the way they trace out mountains is excellent.

According to Wikipedia, the red color, as shown on Peru’s flag, symbolizes the blood shed in the fight for independence. Which now puts odd images of mountains of blood in my head.

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