Lying about name brands is the beginning of a slippery slope. Of lies.

Researchers at UNC Chapel Hill, Harvard Business School, and Duke conducted a series of experiments that showed that people who wear or believe they are wearing counterfeit goods are also significantly more likely to cheat and lie. In one study, a large sample of women were given ChloƩ sunglasses-the glasses were real, but half the women were told they were fake-and asked to take a math quiz and grade themselves on the honor principle.

Even if you don’t choose to wear knock-offs — just knowing that you are wearing knock-offs makes you more likely to cheat.

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