LifeLock CEO’s identity has been stolen 13 times

In ads, LifeLock has posted CEO Todd Davis’s social security number as a demonstration of confidence in their anti-identity theft services. From Gizmodo:

According to a report by the Phoenix New Times, Todd Davis’s bold invitation to identity thieves has been accepted over and over and over. Since 2007, Todd Davis-but-not-Todd Davis (sorta like Fake Locke) has failed to pay back a $500 loan, neglected to pay several AT&T bills, and racked up thousands of dollars in credit card debt.

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