Here’s a MetaFilter thread on the new DC logo, which I personally like. I think it’s good play on the old logo, though I suppose it could be strengthened with a little simplification.

The old logo was designed by Milton Glaser, who has made countless other fantastic designs: link & link

Here’s an article on Glaser, wherein he argues for the importance of hand-drawing (over using a computer) in design. I think he’s right, and he makes the unoriginal but important point that with computers, rough work appears finished almost immediately.

Here’s a more inspiring video about him.

In related news, my alma mater CU recently did a very minor redesign of their logo.

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